Growth
AEO for Startups: How to Get Cited by ChatGPT, Google Gemini, and Claude
Learn how AI startups can use Answer Engine Optimization (AEO) to get cited by ChatGPT, Google AI Mode, and Claude — and capture the next distribution channel.
PLG
9 Hard Truths about Product-Led Growth You Should Know
PLG isn’t a magic bullet. Many believe it means no sales, instant growth, and lower costs—but the reality is more complex. This post reveals 9 hard truths about PLG, from hidden sales triggers to the real cost of self-serve.
Customer Success
The Hidden Power of Customer Success in the Shift to Product-Led Growth
Shifting from Sales-Led to PLG requires Customer Success (CS) as a growth driver—guiding pricing changes, optimizing onboarding, and driving expansion. In PLG, CS shifts from high-touch to data-driven, scalable strategies that boost adoption, retention, and revenue.